| If this doesn't get you excited, nothing | | | | them up as a former patient... a lost |
| will. | | | | patient. |
| | | | |
| And, frankly, I probably shouldn't even be | | | | Meanwhile, they're not lost. |
| telling you this because it DOESN'T even | | | | |
| require the Chiropractic Dashboard to work | | | | They're just what we would call INACTIVE. |
| like crazy. | | | | |
| | | | And, until you do something proactive to |
| In fact, you can start benefitting from this | | | | REACTIVATE them, they're going to stay |
| powerful chiropractic patient attraction tip | | | | inactive. |
| immediately after you finish this email. | | | | |
| | | | The good news is that statistics show over |
| Excited yet? | | | | 50% of your inactive patients would become |
| | | | active again in your office if you simply |
| No? | | | | contacted them about getting started again. |
| | | | |
| Just hang tight, you will be. Trust me. | | | | That's 5 out of 10 inactive patients you're |
| | | | currently not seeing right now, that would |
| First, a question... | | | | come back in to your office and start-up |
| | | | their care program again with you, if you |
| Have you ever stained a deck? | | | | simply contacted them. |
| | | | |
| Yeah... a deck... a wooden one... have you | | | | Contact them, how? |
| ever stained one? | | | | |
| | | | Doesn't matter. |
| No? | | | | |
| | | | Postcard, letter, staff call, email, online |
| Well, me neither. | | | | video, audio postcard. |
| | | | |
| I was absent the day the Big Guy upstairs | | | | The key is just letting them know you're |
| handed out "handy man" skills. | | | | concerned about them, not angry or upset with |
| | | | them, and would love to get them back on the |
| Anyway, when I lived in New Jersey I had this | | | | right track again. |
| really nice cedar and Trex deck installed | | | | |
| overlooking my backyard of about a 1/4 acre. | | | | And, if you can contact them more than once, |
| | | | for the ones who don't respond to your |
| It kind of had this mid-western feel to it... | | | | initial contact, even better. |
| really nice. | | | | |
| | | | Most of the time 3 properly writtern contacts |
| If you're not familiar with Trex, it's sort | | | | to a list of |
| of like a tough plastic that doesn't require | | | | |
| any maintenance, and is sometimes used as | | | | 10 inactive patients will turn into 4 to 6 |
| decking. | | | | reactivated patients for you. |
| | | | |
| Perfect for a 'home repair challenged' guy | | | | Really! |
| like myself. | | | | |
| | | | Now, because of the automation and ease that |
| The only maintenance it did require was an | | | | comes with email, and online audio and video, |
| annual application of the cedar stain on the | | | | I'm personally partial to using the Internet |
| cedar. | | | | to reactivate patients. |
| | | | |
| Of course, I had to call our handy man in | | | | But, again, you don't have to use the |
| each year to do it for me, but nevertheless, | | | | Internet. |
| it got done. | | | | |
| | | | However, with something online like the |
| I think we paid him around $400 or so to | | | | Chiropractic |
| restain all of the cedar which was fine by me | | | | |
| and good for him. | | | | Dashboard you don't have to worry about |
| | | | sending out letters or postcards or whether |
| What amazed me, though, was that every year | | | | your staff is making the calls to your |
| when it was time to have the deck restained | | | | inactive patients at the correct time or not. |
| again, if I didn't call the handyman to come | | | | |
| back he would never call me. | | | | Online, with something like the Chiropractic |
| | | | Dashboard, you can have the 3 contacts being |
| And, because of that, there were many years | | | | done for you, with email, audio, and video, |
| where I didn't end up calling the handyman | | | | all on total autopilot without you everhaving |
| back for well over a year and a half, if not | | | | to think about it. |
| more. | | | | |
| | | | You can experience it yourself by clicking on |
| What the heck does my deck and lack of | | | | the link at the bottom of this article. |
| maintenance skills have to do with your | | | | |
| chiropractic practice? | | | | Regardless, though, remember... |
| | | | |
| A heck of a lot! | | | | Don't lose patients and cash flow just |
| | | | because they haven't been into your office in |
| Here's why: | | | | a while. |
| | | | |
| Most of your patients are just like me. | | | | Even if it's been months, it's important to |
| | | | recognize, with some simple contacts executed |
| No... not bad with tools... but... busy. | | | | at the correct time you could start bringing |
| | | | back half of your inactive patients. |
| Sometimes so busy, running around with tons | | | | |
| on their personal To Do list that their | | | | Think of the financial impact that would have |
| chiropractic care falls by the wayside. | | | | on your practice and lifestyle. |
| | | | |
| In some cases, it falls by the wayside for so | | | | HUGE! |
| long that they either forget about it | | | | |
| altogether or, more likely, they become | | | | Sidebar: I wonder how much money our former |
| uncomfortable calling your office to schedule | | | | handyman is losing ever year by not |
| a new appointment, embarassed that it's been | | | | contacting former customers about having |
| so long. | | | | their decks restained. |
| | | | |
| What happens then? | | | | Probably THOUSANDS! |
| | | | |
| They don't call and don't come back for care | | | | With some simple contacts he could probably |
| with you. | | | | reclaim most of that. |
| | | | |
| And, the typical chiropractic office chalks | | | | You too, in your practice. |