| If this doesn't get you excited, nothing will. | | | | Meanwhile, they're not lost. |
| And, frankly, I probably shouldn't even be telling you | | | | They're just what we would call INACTIVE. |
| this because it DOESN'T even require the Chiropractic | | | | And, until you do something proactive to |
| Dashboard to work like crazy. | | | | REACTIVATE them, they're going to stay inactive. |
| In fact, you can start benefitting from this powerful | | | | The good news is that statistics show over 50% of |
| chiropractic patient attraction tip immediately after | | | | your inactive patients would become active again in |
| you finish this email. | | | | your office if you simply contacted them about |
| Excited yet? | | | | getting started again. |
| No? | | | | That's 5 out of 10 inactive patients you're currently |
| Just hang tight, you will be. Trust me. | | | | not seeing right now, that would come back in to |
| First, a question... | | | | your office and start-up their care program again |
| Have you ever stained a deck? | | | | with you, if you simply contacted them. |
| Yeah... a deck... a wooden one... have you ever | | | | Contact them, how? |
| stained one? | | | | Doesn't matter. |
| No? | | | | Postcard, letter, staff call, email, online video, audio |
| Well, me neither. | | | | postcard. |
| I was absent the day the Big Guy upstairs handed | | | | The key is just letting them know you're concerned |
| out "handy man" skills. | | | | about them, not angry or upset with them, and |
| Anyway, when I lived in New Jersey I had this really | | | | would love to get them back on the right track again. |
| nice cedar and Trex deck installed overlooking my | | | | And, if you can contact them more than once, for |
| backyard of about a 1/4 acre. | | | | the ones who don't respond to your initial contact, |
| It kind of had this mid-western feel to it... really nice. | | | | even better. |
| If you're not familiar with Trex, it's sort of like a | | | | Most of the time 3 properly writtern contacts to a |
| tough plastic that doesn't require any maintenance, | | | | list of |
| and is sometimes used as decking. | | | | 10 inactive patients will turn into 4 to 6 reactivated |
| Perfect for a 'home repair challenged' guy like myself. | | | | patients for you. |
| The only maintenance it did require was an annual | | | | Really! |
| application of the cedar stain on the cedar. | | | | Now, because of the automation and ease that |
| Of course, I had to call our handy man in each year | | | | comes with email, and online audio and video, I'm |
| to do it for me, but nevertheless, it got done. | | | | personally partial to using the Internet to reactivate |
| I think we paid him around $400 or so to restain all | | | | patients. |
| of the cedar which was fine by me and good for | | | | But, again, you don't have to use the Internet. |
| him. | | | | However, with something online like the Chiropractic |
| What amazed me, though, was that every year | | | | Dashboard you don't have to worry about sending |
| when it was time to have the deck restained again, if | | | | out letters or postcards or whether your staff is |
| I didn't call the handyman to come back he would | | | | making the calls to your inactive patients at the |
| never call me. | | | | correct time or not. |
| And, because of that, there were many years where | | | | Online, with something like the Chiropractic |
| I didn't end up calling the handyman back for well | | | | Dashboard, you can have the 3 contacts being done |
| over a year and a half, if not more. | | | | for you, with email, audio, and video, all on total |
| What the heck does my deck and lack of | | | | autopilot without you everhaving to think about it. |
| maintenance skills have to do with your chiropractic | | | | You can experience it yourself by clicking on the link |
| practice? | | | | at the bottom of this article. |
| A heck of a lot! | | | | Regardless, though, remember... |
| Here's why: | | | | Don't lose patients and cash flow just because they |
| Most of your patients are just like me. | | | | haven't been into your office in a while. |
| No... not bad with tools... but... busy. | | | | Even if it's been months, it's important to recognize, |
| Sometimes so busy, running around with tons on | | | | with some simple contacts executed at the correct |
| their personal To Do list that their chiropractic care | | | | time you could start bringing back half of your |
| falls by the wayside. | | | | inactive patients. |
| In some cases, it falls by the wayside for so long | | | | Think of the financial impact that would have on your |
| that they either forget about it altogether or, more | | | | practice and lifestyle. |
| likely, they become uncomfortable calling your office | | | | HUGE! |
| to schedule a new appointment, embarassed that it's | | | | Sidebar: I wonder how much money our former |
| been so long. | | | | handyman is losing ever year by not contacting |
| What happens then? | | | | former customers about having their decks restained. |
| They don't call and don't come back for care with | | | | Probably THOUSANDS! |
| you. | | | | With some simple contacts he could probably reclaim |
| And, the typical chiropractic office chalks them up as | | | | most of that. |
| a former patient... a lost patient. | | | | You too, in your practice. |