| As an SME it is virtually impossible for us to hire the | | | | premises she was working at. They were the wrong |
| services of a good SEO company that is going to | | | | shape for doing a good job! The following day I |
| spend time optimising the site, adding new content | | | | spoke to the company and they agreed we could |
| and gaining good links for the site, simply because of | | | | put our own in. Then I realised that this was a |
| the cost involved. Other SME's are I am sure in a | | | | problem in many places especially domestic |
| similar position. They would all love to have a web | | | | households. So I wrote my first article about toilet |
| site that ranked highly in google and the other search | | | | brushes and the why's and how's of how people |
| engines and brought in a constant flow of new | | | | should approach the purchase of these objects. Once |
| business. However to hire an SEO company to do all | | | | started the words flowed. I submitted this to two |
| those things above is often beyond the reach of | | | | article distributors and one ezine. To my surprise it |
| many small companies especially those just starting | | | | was accepted and I have not looked back. I now |
| out. | | | | write on average two articles per week and have |
| However as a company providing services ourselves | | | | reached the grand total of 24 published articles. Each |
| and 80% of our new business coming via the | | | | article gives me about five links on average, some |
| internet I can thoroughly recommend that you find a | | | | provide more, others less, it depends on who picks |
| company, invest the money because you will soon | | | | them up and republishes them. Most importantly it |
| get the rewards back. If you feel that you still | | | | has boosted my visitors and my backlinks and |
| cannot quite afford to go down that path because | | | | therefore my search engine position. When I did a |
| money in the company is tight then the other course | | | | search on who was linking to my site these articles |
| of action I can recommend is to write articles. I kept | | | | produced 12 backlinks for google and a staggering |
| seeing and reading all this free advice from SEO's out | | | | 186 on MSN. It was incredibly interesting to see |
| there on the Web about the benefits of writing | | | | where my articles were ending up, often in very |
| articles and submitting to article distribution centres | | | | unexpected places, and it is global, so they can be |
| and e-zines. I used to think when reading these | | | | picked up anywhere in the world. |
| words of wisdom how wonderful it would be if only I | | | | Do not be put of by the thoughts |
| could do that, but I never did it. Until recently that is. | | | | · I cannot write |
| About a month ago I decided I would try writing an | | | | · I have nothing to write about |
| article. First what would I write about? Big problem, | | | | · Nobody would want to read the things I know |
| what could I write about that had any relevance to | | | | about |
| my website or the services we provided and be of | | | | Because you are wrong on all counts. There is a lot |
| interest to anybody else? So I did a search on one | | | | of advice freely available on how to write good |
| of the article distribution sites looking for articles that | | | | articles, go search it out. Everybody who is running a |
| had relevance to my own sites content and found | | | | business has expert knowledge on some subject, and |
| nothing of real relevance. So nothing for it I would | | | | lastly the whole world is your audience so there will |
| have to write my own. It still took another week | | | | be many people out there who are interested in |
| before I came up with any ideas. I focused on what | | | | what you have to say. Surprise yourself, as I did, |
| services we provided and how I could turn these into | | | | give it a go. After the first or second article you will |
| articles. Still nothing actually came of these thoughts. | | | | find that they just flow and writing becomes much |
| Then one night I was talking to one of our cleaners | | | | easier. Very importantly however they do wonders |
| who was telling me about the problems she was | | | | for your website. |
| having with the toilet brushes on these particular | | | | |